CHOMP! Branding
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I created a brand/identity for what was a new local sustainability fair with ties to one of the I created the brand and identity for a new local sustainability fair connected to one of the oldest fairs in the West. The challenge was establishing a distinct voice rooted in sustainability and local involvement, with a grounded, folksy vibe.
client overview
CHOMP! is an annual fair that celebrates local food, community organizations, and sustainable living at King County's Marymoor Park.
deliverables
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Primary logo and brand identity
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Event posters
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Iconography
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Stagecraft
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T-shirts, hats, merchandise
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Illustrated map
Timeline
7 years of ongoing work with annual refreshes
tools
Illustrator, Photoshop, Fresco
Goals and challenges
Creating a brand for a new community event from the ground up was new to me at the time. I started by concepting, as much as I could, to share my ideas across the multiple partners, with the hope of narrowing our focus.
My ultimate goal was to create an iconic brand and logo. Something that people would love to wear out of the event and recognize when it came around yearly.
