CHOMP! Branding
ARtist home
Working with King County Parks, the Executive’s office and Artist Home, I created a brand/visual identity for what would be a new local sustainability fair with ties to one of the oldest fairs in the West.
client overview
Hosted by Artist Home, CHOMP! is an annual fair that celebrates local food, community organizations, and sustainable living at King County's Marymoor Park.
deliverables
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Primary logo and brand identity
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Event posters
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Iconography
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Stagecraft
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T-shirts, hats, merchandise
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Illustrated map
Timeline
7 years of ongoing work with annual refreshes
tools
Illustrator, Photoshop, Fresco
Each year, I worked closely with the event’s partners to capture a fresh look and vibe that celebrated the headliners while also drawing attention to everything happening across the event.
Goals and challenges
Creating a brand for a new community event from the ground up was new to me at the time. I began by concepting as broadly as possible, sharing ideas with multiple partners to help narrow our focus.
The ultimate goal was to create an iconic brand and logo. Something people would want to wear beyond the event and instantly recognize when it returned each year.
