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Light Rail
Snotrac
Friends approached me to create a logo and brand identity for their inaugural 5K. This event was one of the first public moments leading up to the park’s grand opening.
client overview
Friends of Waterfront Park is a nonprofit responsible for fundraising, stewardship, and community programming for Seattle’s Waterfront Park.
deliverables
Logo and visual identity, poster, limited shirt, and packaging, social media templates.
Timeline
1 month
tools
Illustrator, Photoshop, Fresco
Goals and challenges
We had less than two months to develop the brand and the launch materials. With years of experience in public service, I understood the bureaucracy involved and moved quickly to help them get ahead of deadlines.
The inspiration was “Seattle World’s Fair.” I pulled references from my grandfather’s original World’s Fair program and loved the duotone printing treatment. As a Seattle native, I wanted the poster to feel nostalgic and local, blending this duotone energy with the gritty textures of grunge era concert posters and the ever present seagulls along the waterfront.
Creative process
A glimpse into the decisions, iterations, and insights behind the final design.
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