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Waterfront 5K
Friends of Waterfront park
I collaborated with friends to design the logo and brand identity for their inaugural 5K, one of the first public events leading up to the park’s grand opening.
client overview
Friends of Waterfront Park is a nonprofit responsible for fundraising, stewardship, and community programming for Seattle’s Waterfront Park.
deliverables
Logo and visual identity, poster, limited shirt, and packaging, social media templates.
Timeline
1 month
tools
Illustrator, Photoshop, Fresco
Goals and challenges
We had less than two months to develop the brand and the launch materials.
For the poster some inspiration was derived from the Seattle World’s Fair marketing materials from the 1960's. I pulled references from my grandfather’s original World’s Fair program and fell in love with the duotone printing treatment and stark imagery. As a Seattle native, I wanted the poster to feel nostalgic and local, blending this duotone energy with the gritty textures of grunge era concert posters and the ever present seagulls along the waterfront.
Creative process
A glimpse into the decisions, iterations, and insights behind the final design.
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